To provide a daily oasis for our guests by offering outstanding food and great service in a welcoming environment. We have four very important pieces to our business where we must consistently excel thus assuring the long term success of our company. Create a positive work environment where our EMPLOYEES are proud to say they work at the The Bread Company and keep a commitment to quality using the question "Would I be proud to serve this to my friends and family?" as our Golden Rule. Provide uncompromising customer service to each and every GUEST every day. Create a friendly, warm environment where customers feel a connection to The Bread Company that extends beyond the products. We believe that COMMUNITY involvement creates brand loyalty. Exemplify an excellent partnership with our VENDORS where integrity, accountablility, and stiving for excellence are our goals.